About Us
Driving Quality, Delivering Value.
At VIOWAM Industries, our mission is to provide hardworking Australians with access to affordable, durable radiators and automotive technology from around the globe.
Founded by truckies for truckies and the wider Australian automotive community, we understand the frustrations of paying premium prices for quality parts. By partnering with top brands from the US, Canada, Jordan, and the UK, we bring innovative and reliable products to Australia. Ensuring you can maintain your vehicles without breaking the bank.
Whether you’re a panel beater, mechanic, or DIY enthusiast, we are dedicated to delivering exceptional service and products, saving you time and money to enjoy the Australian dream.
At VIOWAM Industries, we’re dedicated to providing durable automotive products and cutting-edge technology that will save you money and time, helping you achieve the Australian Dream of enjoying life with loved ones.
At VIOWAM Industries, our passion is deeply rooted in our founders’ commitment to family, community, and opportunity.
Jamie’s journey from humble beginnings to successful entrepreneurship reflects his resilience and dedication. As an Aboriginal man who grew up in the challenging decades of the 60s, 70s, and 80s, Jamie understands the value of hard work and perseverance. His goal is to ease the struggles of Australian families by making quality industrial automotive parts accessible and fostering a supportive work environment.
Jamie’s daughters, Natalie and Naomi, share this drive. Natalie advocates for providing opportunities to youth and young adults, while Naomi focuses on bringing global quality products to Australia. Both are dedicated to enriching lives and creating a welcoming space for learning and growth.
Our team at VIOWAM Industries envisions a workplace that not only builds a business but also empowers and uplifts individuals. We are committed to distributing innovative automotive products across Australasia, ensuring smooth transactions, and creating a safe, inclusive environment where every person is valued.
Through VIOWAM, we aim to leave a legacy of support, resilience, and cultural enrichment.
At VIOWAM Industries, our story begins with a simple yet profound vision to make high-quality automotive parts accessible to everyday Australians.
The idea for VIOWAM was sparked by Jamie and Natalie’s husband during a trip to the US, where they found an opportunity to bring exceptional automotive technology and radiators to Australia at affordable prices.
Jamie, a veteran truck driver with 38 years of experience, has always been frustrated by the premium prices Australians have to pay for quality truck parts. Determined to address this issue, he forged partnerships with reputable International brands to import high-quality, durable products into Australia. His goal is to eliminate the Australian markup and provide premium products that fit within every budget, allowing Australians to enjoy the Australian Dream—spending quality time with their families without compromising on quality.
Jamie’s extensive background includes taking over his family’s transport business in 1986 and navigating it through economic downturns, showcasing his resilience and commitment. His passion for helping others extends beyond his business, as demonstrated by his volunteer work with his local community, seeing him work alongside all generations.
Natalie, Jamie’s daughter, has been integral to this journey.
Natalie, Jamie’s daughter, has been integral to this journey. With over 15 years working alongside her father, she brings deep industry knowledge and a commitment to creating a lasting family legacy.
She is dedicated to supporting Jamie’s transition into retirement while continuing to build a multi-generational business.
Naomi, Jamie’s second daughter, complements the VIOWAM team with her innovative creativity and efficient solutions management, acquired through many years of customer service roles.
Together, the family is committed to providing exceptional service and quality products, ensuring that VIOWAM Industries remains a trusted name in the automotive industry.
At VIOWAM Industries, we are more than a business; we are a family dedicated to supporting you and your family with reliable, affordable, and high-quality automotive solutions.



Our Supplier Process
At VIOWAM Industries, we meticulously select our suppliers to ensure we provide only the best automotive parts. Our founder, Jamie, personally evaluates each product by asking key questions:
Would I use this? How would I use it? Would it improve my day-to-day tasks? When would I use it? How much would I pay for it?
The team then travels to trade shows in the United States, Canada, and the UK to meet the creators and understand their brands.
Why are we telling you this?
Because, we are transparent about our sourcing, partnering only with reputable, sustainable, and reliable brands, ensuring our stock meets the highest standards for you – our Australian customers and neighbours.


1
Family
At VIOWAM Industries, family is our core belief and guiding principle.
We recognise that at the end of the day, family is often all you have. Supporting those who love you the most and helping provide for your family is paramount. We are committed to uplifting each other, our families, and our team’s families, ensuring a prosperous combined future.
We believe a strong family can achieve incredible things through mutual care and support. Family goes beyond blood relations; it’s about creating an inclusive environment where everyone feels safe and valued. In our family-owned business, we work as one big family, standing by each other through every struggle and triumph.
2
Loyalty
Loyalty is our cornerstone.
It means being trustworthy, and ethical, and standing by each other through all circumstances. We are dedicated to providing the best services to our customers, ensuring they feel comfortable returning, even if issues arise.
Loyalty to our customers builds trust and fosters lasting relationships, reinforcing our commitment to excellence. Through loyalty, we create a strong, supportive community where everyone feels valued and supported. At VIOWAM, loyalty truly is all-encompassing.
Trust your gut, and trust VIOWAM Industries.
3
Ambition
Ambition drives us to succeed and provide a better life for ourselves, our families, and our community.
It’s what gets us up every day.
With determination, we achieve our goals, support our community, and foster personal growth. Our ambition fuels our growth, enabling us to offer top-tier technologies and auto parts to everyday Aussies, ensuring they have access to the best.
At VIOWAM, ambition is the key to our continued success and impact.
4
Ethical
Being ethical is paramount.
Acting ethically prevents harm to people and businesses and is a fundamental value we uphold. It’s about doing what’s right without question. We understand the significant consequences that can arise from unethical behaviour and strive to avoid them. Being ethical ensures we remain competitive while offering a helping hand to our customers.
By adhering to ethical principles, we foster trust, integrity, and positive outcomes in all aspects of our business and lives.
Experts Behind Our Success
With years of experience and a commitment to quality, we work tirelessly to bring you the best products and services. Meet the experts who drive our success.
Jamie
Founder and Director
Natalie
Head of Marketing
Naomi
Head of Sales
Be a Part of Something Great. At VIOWAM Industries, we believe that our people are our greatest asset.
We are always looking for talented, passionate individuals to join our team and help us continue to deliver exceptional products and services to our customers.